HT Media and Koovs expand strategic partnership

Koovs plc, (AIM: KOOV), the London listed fashion-forward online business has joined forces with strategic partner and investor HT Media to celebrate International Women’s Day on 8 March, by profiling five amazing young women, famous in India in five very different fields.

The daily features will leverage the reach of HT Media’s flagship English language newspaper The Hindustan Times and its landmark Fever 104 FM radio station with profiles in The Hindustan Times HTCity section and radio interviews running parallel on the evening primetime Fever 104 FM Khuraffati Nitin show, airing from 5-9pm daily.

The interviews will feature Actress Richa Chadda, Athlete Namrata Purohit, Celebrity Stylist Sanjana Batra, Comedienne Kaneez Surka and Chef Bani Nanda.

This new initiative is part of the continuing strategic partnership between Koovs and HT Media. HT Media Group has invested £3 million and holds a 6.16% stake in Koovs plc. HT Media is recognised for investing in digital companies with strong growth prospects in India and is one of the leading media companies in India, covering not only print and radio, but also online, digital and events.

Piyush Gupta, chief financial officer at HT Media, said; “This is a great initiative to engage our young audience.  We have a huge belief in the long-term investment prospect with Koovs.”

Mary Turner, CEO Koovs said; “Koovs now has over two million social media followers and was recently named by The Global Youth Marketing Forum as the India’s Favourite Fashion Portal. This campaign brings together the reach of HT Media’s channels with Koovs following to provide the right platform to profile these dynamic and inspiring young women.”

On his appointment, Mohanty said, "Online commerce is reshaping the Indian consumer's shopping habits and I am delighted to have the opportunity to spearhead an industry leader." On his appointment, Mohanty said, "Online commerce is reshaping the Indian consumer's shopping habits and I am delighted to have the opportunity to spearhead an industry leader." On his appointment, Mohanty said, "Online commerce is reshaping the Indian consumer's shopping habits and I am delighted to have the opportunity to spearhead an industry leader."