HT Smartcast’s magic in the Art of Storytelling

It’s undeniable that there is great power in a great story. Stories allow us to make sense of our world and share that understanding and values with others. Society for Promotion of Youth & Masses(SPYM), a reputed NGO, has used HT Smartcast’s production ‘Tenali Ke Rang, Junior Ke Sang’ for its storytelling sessions amidst these challenging times for children in need of care and protection. SPYM primarily works with Children in Substance Use and provides rehabilitation at three flagship centers for three different population groups.

The NGO started using the podcast Tenali Ke Rang, Junior Ke Sang as an alternative during the pandemic-inflicted lockdown this year.

We sincerely believe that stories are one of the best ways to teach children life lessons.

Although a lot of kids today prefer dreamland, fantasy fiction, and adventurous stories, the stories of Tenali Rama are a little different, and so is the podcast.

The podcast is presented by our little genius Amogh Ghildiyal, who knows how to lift the mood, keep the kids hooked, and make the stories look exceedingly joyous and enjoyable.

“We were looking for a podcast to engage and interact with children and upon a recommendation, we decided to use HT Smartcast’s podcast. The children at the center have gained a liking for the podcast, especially because it’s presented by a child and engages them.”, says Dr. Rajesh Kumar, Executive Director, SPYM.

The children are also encouraged to draw scenes from the story and imagine as they listen to the stories. They learn a lot from Tenali and look up to him as a role model for the intelligent, smart, witty, and determined personality he is.

“Tenali Ke Rang Junior Ke Sang began as this fun experiment of launching a unique product in the market. The end goal was to gain insight into the future generation of podcast listeners in India. Finding out that this podcast is being used as a part of drug de-addiction therapy for children was definitely a cherry on top. It validated our work on a much deeper, more humane level. Our gratitude, honestly, can't be expressed in words”-Deepti Ahuja, Podcast Producer, HT Smartcast.

Our youngest podcaster was over the moon when he heard the news. “I’m so happy that my podcast is being used by an NGO for a good cause. I’ll be more than glad if there is anything else I get to do to help the children in need of love and care”- Amogh Ghildiyal, Podcast Host, Tenali Ke Rang Junior Ke Sang.