HTC India signs SMG Insight to evaluate IPL sponsorship ROI
Mobile devices giant HTC has signed SMG Insight to analyse the global media and sponsor impact of their partnership with Kings XI Punjab during IPL Season 8.
As part of the deal, SMG Insight will supply HTC with continuous media and sponsorship research, allowing HTC to evaluate their partnership and provide the necessary data to inform partnership decisions. Specific services include providing HTC India with sponsorship ROI across IPL TV broadcast coverage, as well as online press and social media.
Commenting on the deal, Manu Seth, Head of Marketing for South Asia HTC, said ‘Our partnership with Kings XI Punjab provides great exposure for our brand, and it’s vital that we validate our commercial assets and optimise our value. We were impressed with SMG Insight’s approach, capability and experience, and are confident we have a trusted research provider that will help us leverage the partnership and provide us with the necessary data to help us achieve our goals.’
Frank Saez, Founder and Managing Director of SMG Insight, said ‘We are delighted to be appointed by HTC to conduct their media research and sponsorship ROI evaluation around their Kings XI Punjab partnership, and look forward to working with them to add real value.’