Httpool launches its highly anticipated "Ad Platform" in India
AdPlatform, a self-serving online and mobile advertising platform, provides publishers a free ad managing solution, an exchange and an optimization system. By combining the broadest range of advertising formats, targeting options and pricing models from its proprietary and partner ad networks and ad exchanges AdPlatform maximizes the potential of mobile and secondary online inventory of its local and international publishers.
Aljosa Jenko, Founder and CEO, Httpool Group said “India is one of the most important markets for Httpool, committed to introduce the most advanced online and mobile solutions, best practices and international expertise across emerging markets.
Sunny Nagpal, Partner and Managing Director, Httpool India said “In India, there has been a strong need for an integrated solution providing advertisers a possibility to effectively manage campaigns across multiple platforms and publishers to optimize their ad inventory across multiple platforms through a single point. AdPlatform is in the best position to fill the gap.”
Since its launch in India in 2011, Httpool has been consistently introducing innovative online, mobile, search and social media advertising products, ranging from the award winning Rich Media Mobile solutions combining micro sites, expandables or touch sensitive banners across popular global and local applications and mobile sites to the very unique Luxury Hotel Advertising Platform providing advertisers the opportunity to reach highly-desired demographic of upper market leisure and business travelers. Besides its AdPlatform Httpool will introduce at least Predictive Behavioral Targeting and Cross Exchange Management as well within 2012” added Sunny Nagpal.
Httpool is one of the leading international online and mobile advertising providers with focus on emerging markets. Through its central London and 18 international offices, major position in Central and Eastern Europe, regional presence in Asia and representation of leading online and mobile publishers, advertising networks, exchanges and world-class ad proprietary technologies, Httpool provides the broadest range of online and mobile advertising products and services on emerging markets from a single point.
Httpool India has been launched in 2011 and has offices in Mumbai, Delhi and Bangalore. In the last months Httpool successfully executed over 500 campaigns across online, mobile, search and social, partnering with agencies and supporting major brands, such as Airtel, Sony Ericsson, Nokia, Cadbury, Tourism Australia, USL, National Geographic to name a few.
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