Huawei India strengthens partnership with Royal Challengers Bangalore!
Huawei India has announced the extension of their partnership with the Royal Challengers Bangalore (RCB) for – three seasons of the Indian Premier League. The Huawei logo will feature on the front of the RCB jersey as a principal sponsor when the team takes to the field for the forthcoming edition of the IPL starting from 8th April, 2015.
Huawei, first associated with RCB in IPL 2014, will also have substantial branding exposure at RCB’s home ground – the Chinnaswamy Stadium, along with in-stadium promotional rights. In addition to this, Huawei and RCB will also launch a series of joint marketing initiatives to engage with their respective consumers and fans across India.
Speaking on the occasion, Cai Liqun, CEO, Huawei India commented, “We are extremely excited to strengthen this relationship with Royal Challengers Bangalore. As a long-term commitment towards the game and the team we have entered into an association for 3 years starting 2015. The game of cricket in India cuts across demographic barriers and connects masses. With this association, we aim to create a strong resonance for the brand Huawei as it paves its way to become brand of masses.”
Allen Wang, President of Consumer Business Group, Huawei India said, “We warmly welcome this association with Royal Challengers Bangalore and are very enthusiastic about the forthcoming edition of the IPL. We have also recently launched our new e-brand Honor which is “For the Brave”, for the ones who dare to dream and follow their passion to achieve something, much like the Royal Challengers Bangalore. We wish the Royal Challengers Bangalore all the very best for this year’s IPL.”
Russell Adams, Vice President, Commercial, Operations & Cricket Academy Royal Challengers Bangalore commented, “We are pleased about our renewed partnership with Huawei for the next 3 years and we thank them for the support and the faith shown in us. We look towards a long and fruitful association with Huawei.”
The partnership between Huawei & RCB is a continuation of last year’s collaboration that resulted in creating mass awareness for Huawei and also resulted in achieving excellent sales figures of Huawei’s devices business. This partnership testifies Huawei’s commitment towards India and market localization. Huawei is associated with numerous sports events globally and for India has chosen to associate with cricket which is the most followed sport in the country.
Huawei began its journey in India by establishing its R&D centre in Bangalore. The Bangalore city houses Huawei’s largest R&D centre outside China and Global network operations Centre launched in the year 2011. With its existence of 15 years in India, the brand recently also announced the launch of its new Research & Development campus sprawled across 20 acres in the Whitefield area of Bangalore. Hence, the association with Royal Challenges is a home coming for the brand and showcases its commitment towards Bangalore and India.
As a part of company’s journey in transforming into a consumer brand and showcase commitment towards localization, Huawei has also globally partnered with Arsenal as official smartphone partner, associated with Paris SG Football club and also with Canberra Raiders in Australia.
The Royal Challengers will be playing their inaugural match on April 11, 2015 against Kolkata Knight Rider in Kolkata. This will be the 4th match of the tournament