HUL’s flagship skin care brand Fair & Lovely renamed Glow & Lovely

HUL today announced the next step in the evolution of its skin care portfolio to a more inclusive vision of Positive Beauty, and introduced Glow & Lovely, the new name for the Fair & Lovely brand.

Over the next few months, Glow & Lovely will be on the shelves, and future innovations will deliver on this new proposition.

The Men’s range of Fair & Lovely will be called ‘Glow & Handsome’.

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HUL embraces inclusive beauty; to drop ‘fair’, ‘white’, ‘light’ from products

As reported earlier, last week HUL has announced the next step in the evolution of its skin care portfolio, with the rebranding of its flagship brand Fair & Lovely. Taking forward the brand’s journey towards a more inclusive vision of beauty, the company has stopped using the word ‘Fair’ in the brand name ‘Fair & Lovely’.

This development is part of Unilever’s global announcement today regarding the next step in the evolution of its skin care portfolio to a more inclusive vision of beauty – which includes the removal of the words ‘fair/fairness’, ‘white/ whitening’, and ‘light/ lightening’ from its products’ packs and communication.