HUL’s Punit Misra joining Zee as CEO – Broadcast

Punit Misra, who has been Hindustan Unilever as Executive Director and Vice President - Customer Development as well as a member of its Management Committee, is headed to Zee as CEO – Broadcast. It is learnt that Misra will be reporting to Punit Goeka, MD and CEO, Zee Entertainment Enterprises.

Misra had joined HUL as a Management Trainee in 1996 and has worked in leadership roles across Customer Development, Brand Building, Brand Development and General management within HUL, as well as in the Global Customer Development team of Unilever. He has worked across several of categories including Home Care, Personal Care and Foods through various roles in Customer Development and Marketing.

Prior to his appointment as Executive Director – Sales and Customer Development for HUL, Misra was Vice President in the global Unilever Customer Development team. In that capacity, he was the Unilever lead for Route To market, Traditional Trade Channels, and Customer Development IT innovation. He has played a key role in helping shape the Route To market agenda across diverse markets – from Central and South Africa, to South East Asia and key markets in Latin America. As the lead for Unilever’s CD IT portfolio, he managed the creation and execution of Unilever’s CD IT program across Modern and Traditional Trade markets globally. Most notably, he led Unilever’s global project on creating a leading edge distributor management system.

Misra was Head of Sales and Marketing for the Ice Cream category from 2009 to 2011. Prior to this, he was Category Director for Skin Cleansing for South Asia from 2007 to 2008. He was responsible for the Skin Cleansing business of HUL as Marketing Manager from 2005 to 2007 and prior to this he handled customer development for Home and Personal care business in North India for HUL from 2003 to 2005.