HUL, Star India, McCann Worldgroup, Ogilvy, 82.5 shine at EFFIE Awards India 2020
The Advertising Club India hosted the latest edition of EFFIE Awards India 2020 presented by Colors. Announced at a celebratory event at Taj Lands’ End, Mumbai, the awards that have become a benchmark of effectiveness and breakthrough brand and media strategies saw the entire media and advertising fraternity be a part of the event. Hindustan Unilever and Star India were adjudged joint winners as EFFIE Client of the Year, while McCann Worldgroup India and Ogilvy Group were jointly named EFFIE India Agency of the Year. The coveted Grand EFFIE was won by the 82.5 Communications for the Bisleri Packaged Drinking Water campaign – “Samajhdar Jante hai”.
Speaking about winning at the coveted EFFIEs, Partho Dasgupta, President, The Advertising Club, said, “I would first like to congratulate all the winners of the awards. Winning an EFFIE has always been a matter of great pride for every marketer and each of the winners are truly deserving of this recognition. EFFIE India Awards 2020 continues to be the highest honor in innovation and effectiveness and with this award we continue to be committed towards recognising and rewarding thought leadership showcased by brands and advertisers.”
Elaborating on the awards, Mitrajit Bhattacharya, Chairperson, EFFIEs, said, “Like every year, this year to we saw some of the best and game changing work being entered for the awards. The superior quality of work has led to the marquee award categories like Client of the Year and the Agency of the Year for the first time in the history of the EFFIEs being won by not one by two winners each.” He further added, “We are sure that the continuous evolution of the awards to reflect the changing media landscape by adding new and relevant categories will ensure that the awards continue to stay relevant and highly coveted.”