Hulu procures rights for Viacom series
As Hulu continues to scale its subscriber base, add thousands of new hours of content, develop award-winning original series, increase its premium advertising offerings and expand its footprint in the live pay television space, Hulu is re-organizing its business to more effectively serve and delight consumers and drive overall growth.
Recently, the company has obtained exclusive rights to stream full series from Viacom, which includes Daria, Nathan for You, My Super Sweet 16 and The New Edition Story. The company will be gaining the rights to 20 films that will include School of Rock.
According to the various reports, the agreement includes content from Nickelodeon as well, like Nick Cannon’s show Make It Pop, animated programs Kung Fu Panda; Legends of Awesomeness and Penguins of Madagascar.
The company recently announced that it has hired a new Chief Technology Officer, as well as its first Chief Data Officer, and has put in place a new structure that aligns its executive management and teams around four strategic priorities: the subscriber journey, technology & products, content and advertising. The new structure, effective immediately, will bring more agility, technical stability and alignment on the customer throughout Hulu as it increases its pace of growth and innovation.