Humour Me Wins Creative Mandate for BOLT

Leading branded entertainment creative agency Humour Me has won the strategic creative mandate for India’s largest EV tech conglomerate, BOLT. As per the mandate, Humour Me will be entrusted with the responsibility of executing all the campaigns for the FY 2022-2023 for the brand with an aim to capitalise on the online and offline presence of the brand in India and further strengthen the brand’s emotional connect with the discerning EV consumer. The business will be serviced from Humour Me’s headquarters in New Delhi.

 

The mandate will encompass strategy, planning and creative solutions. As part of its duties, Humour Me will support BOLT with brand-building and communication, conceptualisation of campaigns and execution via creative assets. The agency will also be working closely with the brand’s marketing team to create consolidated integrated communication programs for the brand.

 

Recently the All-in-One EV Infrastructure Provider, BOLT announced its appointment as the Principal Sponsor for the 15th edition of the Indian Premier League (IPL). Through this partnership, BOLT aims to amplify the message of ‘Electricity Is The New Fuel’, thereby highlighting how the brand is enabling EVs across India thereby increasing the adoption of e-mobility in the country.

 

Speaking about the association, Dhruv Sachdeva, Founder, Humour Me says, “We are thrilled to partner with Bolt as their key creative partner. We at Humour Me are big believers in India’s move to electric. Bolt is leading the charge on pioneering and driving the last mile connectivity when it comes to uninterrupted mobility for electric vehicles. We are confident that together we will be able to create a brand that is remembered as the category inventor for years to come! When a great mission meets great storytelling you have the potential to drive lasting change and become a cheerleader for the category at large!”

 

Commenting on the association, Mohit Yadav, Co-Founder of BOLT adds, “We are delighted to on board Humour Me. We believe Humour Me is the perfect partner for supporting BOLT's vision of transitioning towards a greener EV future."

 

BOLT is the leading EV OS company in South East Asia. Since its founding, they have installed over 10,000 charging points across 100 different cities in India. They service over 50,000 active monthly users and have an installed capacity of over 33,000 KW. BOLT has made owning, driving, and charging electric vehicles in India easy for thousands of people, inching closer to their goal of an accessible and sustainable form of transportation one day at a time. BOLT announced the world’s largest peer-to-peer charging network, comprising the universal BOLT charging point and the BOLT operating system. It is also India’s first dedicated network of IoT-enabled EV charging points, compatible with any portable EV charger that works with the existing AC power supply in-home and commercial establishments. The company plans to introduce the BOLT charging points from October 29, 2021, at an introductory price of Rs. 1, applicable until the end of December 2021, after which it will cost Rs 3,000. The company aims to install more than one million charging points across 500 cities in India & other emerging markets.

 

Humour Me is an award-winning new media and content marketing creative agency designed for the here and now. Launched in 2012 as a direct-to-consumer live entertainment company, the agency remodelled itself in 2015 to serve the needs of brands in the digital attention economy. In a span of 6 years the Webby Award-winning agency has won 16 global best animation awards, as well as raked up a YouTube Silver Play Button for the Artic Fox campaign featuring Carry Minati. The agency’s work profile includes brands such as Paper Boat Drinks, Xiaomi, 1 mg, Heads Up For Tails, Arctic Fox, Dunzo Daily, Cultfit, Sugarfit (from the stable of Cultfit), Free Fire, Airtel, Pepsi, Dalmia Bharat Group, Coca-Cola, Spicejet, Vahdam Teas, Vedanta and Nearbuy.