Hungama.com launches its movies offering in the Middle East

Bringing the very best of Indian digital content to your connected screen, Hungama.com is catering to the entertainment needs of 1.5 billion South Asians globally. The largest digital on-demand storefront for Bollywood and Indian entertainment content announced the launch of their on demand Bollywood movies service- Hungama Movies in UAE and the Middle East. Hungama Movies will be officially launched in the Middle East at the Intel® booth at the Gitex Technology Week 2012; it is the one stop digital destination of the largest library of Bollywood and Indian movies, available in both HD and SD formats.

 

Speaking on the launch of Hungama Movies in UAE, Siddhartha Roy, COO, Consumer Business & Allied services, Hungama said, “There is a very large South Asian community in UAE and the Middle East, who demands a quality service that caters to their need to consume Bollywood and Indian content, and with Hungama.com we hope to satiate this need- for both Music and Movies. He added, “In addition to the United Arab Emirates, we also plan to enter Singapore market in 3 weeks”.

 

Hungama Movies entry into the international arena will offer a rich catalogue of over 5,000 Bollywood and Indian regional cinema to the NRI and South Asian community in UAE and the rest of the Middle East. The movies-on-demand storefront will offer premium HD & SD movie watching experience for a monthly subscription starting at AED 6.99.

 

Hungama.com revolutionized the movie watching experience in India with the launch of the digital storefront Hungama Movies in partnership with Intel® Insider™. The store front offers viewers a selection of the biggest Bollywood titles, including blockbusters from Yash Raj Films, T-Series, Reliance Home Video, Ananda Video, Ultra, Shemaroo, Krishna and Kavitalaya. The regional content on the site includes a cornucopia of languages like Bengali, Malayalam, Gujarati, Marathi, Telegu, Tamil etc. As an introductory offer the Hungama Movies service will be offered free for one month to all consumers who buy the Notebook or Ultrabook powered by the 2nd Generation Intel® Core™ Processor and 3rd Generation Intel® Core™ Processor at the Intel® booth at Gitex Technology Week 2012.

 

Ever since its launch in India, Hungama Movies has a subscriber base of more than 50,000 paid users, projected to grow 3 times in the next 12 months. In the Middle Eastern Market specifically we hope to have 10,000 subscribers in the first phase. For further information on Hungama Movies please visit Hungama’s showcase at the Intel® booth at Gitex Technology Week 2012,which will be held in Dubai, United Arab Emirates.