Hungama Play enters content partnership with NBCUniversal
Hungama Play, a premium video on demand platform owned by Hungama Digital Media, today announced a partnership with NBCUniversal to release a slew of critically acclaimed and blockbuster hit movies from the studio. As part of this agreement, movies such as the BAFTA® and Academy Award® winning films from the Bourne franchise, the Jurassic franchise and The Mummy franchise, are all now available to stream on the platform. Giving the films a wider audience, Hungama Play will also make certain titles available in Hindi, Tamil and Telugu.
Over the next few months, Hungama Play will also launch numerous NBCUniversal feature films such as Back to the Future, American Pie 2, Shrek 2, The Theory of Everything, King Kong, Despicable Me and Despicable Me 2, among others.
Besides Hungama Play, the movies will be available to stream through Hungama Play on Vodafone Play, Idea Movies & TV, Airtel Xstream, Amazon Fire TV Stick, Tata Sky Binge and Android Smart TVs. Additionally, Hungama’s strategic association with Xiaomi will also enable users to watch the movies via Hungama Play on Mi TV.
Speaking about the association, Siddhartha Roy, COO, Hungama Digital Media, said, “Hungama Play always strives to provide a diverse, multi-lingual and multi-genre library of content. Our strategic content partnership with NBCUniversal will aid us in expanding our library and offer our audience a chance to experience their favourite movies in multiple languages. We are hopeful that the latest additions will introduce our viewers to content that transcends language and geography barriers.”
Belinda Menendez, President & Chief Revenue Officer, Global Distribution and International, NBCUniversal, said, “NBCUniversal prides itself on engaging and immersive storytelling that captivates and enthralls viewers around the world. We are proud to offer our most-watched movies on Hungama Play and partner with them to make our world-class content available to a wider audience in India.”
The movie line-up will also include legendary science-fiction, adventure and action films such as The Chronicles of Riddick, Battleship, Oblivion and Incredible Hulk. Comedies including Land of the Lost and Liar Liar, in addition to supernatural horror films such as Ouija, will also be available to viewers.