HYATT Regency Brands Unveils New Marketing Campaign In India

 Hyatt Hotels & Resorts today announced its multi-million dollar global marketing campaign for the Hyatt Regency brand being extended to India. The new ‘Make the Most of Being Away’ campaign, the largest in Hyatt Regency’s nearly 50-year history, celebrates ways Hyatt Regency hotels and resorts, a member of the Hyatt Gold Passport® family of brands, helps guests make the most of their time away. This goes against the assumption that guests are always looking for a home away from home while travelling.

“The joy of breaking away from daily routines has been a popular sentiment which we have witnessed amongst our guests. Hence, as much as they like to be home, we are urging our guests to ‘Make the Most of Being Away’ through this campaign. This new campaign lets travellers know that we not only understand, we agree. The Hyatt Regency brand gives guests everything they need in one place – fantastic hotels and resorts around our region and across the world, caring staff, excellent food and much much more,” said Eric Brun, Senior Vice President–Brands and Commercial Strategy, Hyatt International, Europe, Africa, Middle East and Southwest Asia.

Kurt Straub, Vice-President –India Operations, Hyatt International, Southwest Asia added, “Hyatt started its journey in India with Hyatt Regency Delhi in 1983. And, since then Hyatt Regency has been one of Hyatt’s strongest brand pillars in the country. ‘Make the Most of Being Away’ is a representation of not only what Hyatt Regency has stood-by for more than 30 years in India, but also, what the brand has practiced globally throughout its nearly half-a-century of existence. As a part of this campaign, our in-hotel activation #GetCarded at two Hyatt Regency properties – Mumbai and Delhi will delight our guests with goodies, which would help them indulge in their getaway routine.”

#GetCarded is a social media activation planned by the two hotels, introducing the guests to the idea of being away from home right at the time they check-in. Under this initiative, guests can avail of enjoyable boxes of goodies by merely uploading an Instagram image of their chosen gift card, offered to them on arrival. These hampers fall into three distinguished categories, represented by a card each – Sweet tooth (includes chocolates and pastries), Game Night (includes playing cards, popular card games) and Good Hair Day (includes mask treatment, serum, hair wax and gel). Additionally, select social media influencers will be invited to experience the brand offerings and the #GetCarded initiative.

The Hyatt Regency Experience

The Hyatt Regency brand continues to evolve the overall guest experience in a continuous effort to help guests ‘Make the Most of Being Away’. From free WiFi to new guest room prototypes to redesigned public spaces, guests enjoy a seamless technology experience and space designed to uniquely fit their needs. Whether they are staying for work or play, Hyatt Regency hotels and resorts strive to help guests make the most of being away from home.