Hyper Collective The start of a co-created future

Connecting Brands, Technology & Consumers. Today’s evolved consumers communicate with brands via several touch points - both online as well as offline. Moreover, they are adapting technology, digital innovations at a much faster rate. This has posed a challenge for the brands to be able to connect with and provide unique experiences to these omni-channel consumers.

HyperCollective, founded by Pops aka KV Sridhar, aims to bridge this gap. With agility and modularity built into its core DNA, Pops believes that HyperCollective's game-changing business model will enable clients to forge seamless connection between brand, technology, and consumers. It has built a collaborative ecosystem where it’s bringing together skills set required to deliver brand experiences and provide solutions to connect with today’s consumers.

Sharing his vision during the launch, Pops said, “The need of the hour is cocreation, collaboration with swiftness and agility. There is no single agency that excels in all four areas of content, communication, technology, and strategy. Through HyperCollective we have got on board some of the sharpest minds in these areas who have been pushing the envelope through their work. Our clients will have full access to all our collaborators at all times. As required, collaborators can be on-boarded in short span of time. Furthermore, we can add newer competencies in a blink of an eye.

Collectively, we will orchestrate brand story seamlessly across platforms to cater to today’s always on world.” Based in Mumbai, a strategic team at HyperCollective, helmed by Pops, will team up with its collaborators to offer services to brands, institutions, and government organisations. As of today, HyperCollective has 21 collaborators on board, additionally, it has support of brand gurus, independent marketing consultants, media buying agency, PR agency, and celebrated filmmakers. Over the coming months, it aims to further strengthen the collective by onboarding collaborators offering niche, disruptive services.

HyperCollective has been in 'stealth mode' for the past several months, working for iconic global brands and a handful of large Indian companies. Acting up on Nestle India’s vision, it has helped set-up first of its kind Live Content Studio in Nestle’s office in Gurugram. It’s for the first time ever in India that a FMCG brand has attempted such a progressive, future facing endeavour to create content.

It took HyperCollective four weeks to set up the model for Nestle. HyperCollective alongwith with its collaborators - PING Digital Broadcast Network and WindChimes Communications, and Nestle India’s brand team has been churning out original branded content, social campaigns, as well as experiential content.