Hyundai announces Bluelink Championship 3.0

Hyundai Motor India Limited (HMIL), country’s first smart mobility solutions provider and the largest exporter since inception, today announced the launch of ‘Hyundai Bluelink Championship 3.0’ for customers owning Hyundai vehicle with Bluelink connected services, an initiative by Hyundai Motor India Ltd. to enhance customer engagement. The previous editions of the championship provided our customers an opportunity to showcase their driving skills to win attractive prizes and garnered immense encouragement from them.

 

The first edition of the championship was launched on January 4, 2022 followed by the second edition on June 13, 2022. The total registrations grew from 13,000 in the first edition to 24,000 in the second edition along with increasing amount of time spent on the Bluelink app by our customers.  After receiving an overwhelming response for the championship by our customers, the third edition will be launched on November 25, 2022. The registrations for the championship will commence from today i.e. November 11, 2022.

 

Commenting on Bluelink Championship 3.0, Brijesh Gubbi Suresh, Group Head - New Business Strategy, HMIL said, “The previous editions of the Bluelink Championship were highly appreciated by our customers, allowing them to exhibit their driving skills, compete with fellow drivers on their driving behaviour patterns and win attractive prizes. The championship is directed towards building safe driving habits and is a step toward the consequent reduction of accidents and fatality rates occurred on the roads due to irresponsible driving behaviours. With the third edition of this championship, Hyundai intends to go ‘Beyond Mobility’ by generating awareness about the significance of practising safe driving behaviours that not only improves the driver’s safety, car’s fuel efficiency but also contribute towards a cleaner environment.”

 

Hyundai Bluelink championship, is a contest where customers can participate & compete with other fellow Hyundai car owners on the basis of their driving behaviour patterns that comprise of parameters such as smooth driving, over speeding, sudden braking & acceleration and distance travelled. Driving scores ranging from 0 to 100 are derived through the assessment of these parameters and the Blue Link Champions are awarded attractive prizes.  

 

Through this championship, Hyundai aims to strengthen its efforts towards increasing cognizance of the Hyundai Customers about their current driving safety patterns and encouraging them to build safe and efficient driving habits by providing tips and guidance to the participating customers.

 

The third edition of this championship will be integrated with our newly launched “Bluelink In App Payment digital services” that offer seamless and contactless payment options for services like fuel & parking in just a few clicks. Hyundai customers are offered benefits such as exclusive services  extended by our partners, Indian Oil Corporation Ltd, providing digital fuel payment options along with Park+ for parking services.

 

Details of the Championship-