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Hyundai names Thomas Schemera as the new Chief Marketing Officer

Hyundai Motor Company today announced new organizational changes and new leadership in its Customer Experience Division, Product Division and Global Operation Division, effective immediately. 

The move is part of a company initiative to optimize organizational structure and bolster efforts to transform into a Smart Mobility Solution Provider with the most capable leaders in place. 

Executive Vice President Thomas Schemera, formerly Head of Product Division of Hyundai Motor Group, is newly appointed as the Chief Marketing Officer (CMO) and Head of the Customer Experience Division, Hyundai Motor Company. 

When he joined Hyundai Motor in 2018, Schemera started as the head of the High-Performance Vehicle and Motorsport Division and then became Head of Product Division. He oversaw the development of the competitive product lineup, including N Brand. 

Schemera has decades of experience in the automotive industry. Prior to joining Hyundai, he served multiple positions at BMW, including his role as Vice President of Sales, Marketing and Driving Experience at BMW M from 2009 to 2014.

In addition to the leadership change, Customer Experience Division now incorporates N Brand Management and Motorsport sub-division in its organization. 

Under the new organizational structure and new leadership, Hyundai will be better positioned to communicate in a coordinated manner on marketing initiatives for Hyundai, N Brand and the new IONIQ dedicated battery electric vehicle (BEV) lineup brand. 

Furthermore, Hyundai’s restructured organization and leadership changes will better support IONIQ brand’s successful launch.

In addition, Customer Channel and Service sub-division, which manages the global dealer and service network, is now incorporated into the Global Operations Division to better reflect the dealer-centered nature of global business operations and for operational efficiency. 

Senior Vice President Heung Soo Kim will now head Hyundai Motor Group’s Product Division, overseeing product strategy and operations for Hyundai and Kia brands. While taking on the new role, Kim will continue his existing responsibilities being in charge of the EV Business sub-division and Product Strategy sub-division. 

Executive Vice President Wonhong Cho, the former CMO, will now head Hyundai Motor’s new Brand Strategy Support Division to oversee support work on Hyundai’s brand strategy. 


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