I am excited to join ZenithOptimedia: Anupriya Acharya

ZenithOptimedia has hired Anupriya Acharya to head up the Group’s operations in India. Anupriya will take up the newly created role of Group CEO ZenithOptimedia India and will assume responsibility for of all the network’s companies in the country.

Reporting to Gerry Boyle, Chairman Asia-Pacific, ZenithOptimedia, Anupriya will divide her time between group’s offices in Delhi and Mumbai. She will have overall responsibility for the group’s four leading business in India: ZenithOptimedia, Resultrix (performance marketing), Ninah (analytics) and Newcast (branded content). Between them, the four companies work with many of India’s leading brands.

Anupriya joins ZenithOptimedia from Mindshare where she was Leader, Team Unilever South Asia, with responsibility for leading the business across India, Pakistan, Bangladesh and Sri Lanka. Prior to working at Mindshare, Anupriyawas CEO, Aegis Media,Singapore and before that was President, The Media Edge, India. She has worked closely with many clients including HUL, Nokia, Colgate Palmolive, Parle Products, Reckitt Benckiser, and Nestle. She has also been on the Jury for several key media industry awards in India and Singapore, and this year featured in Impact’s list of ‘50 most influential women in Marketing, Advertising and Media’.

In her new role at ZenithOptimedia, Anupriya’s brief is to facilitate greater integration between the businesses and to drive growth across the group. She will also take lead responsibility for the on-going development of ZenithOptimedia’s Live ROI approach in India. In order to deliver on ZenithOptimedia’s ambitious plans for India, Anupriya will work closely with the leaders of the group’s four companies: Satyajit Sen, CEO, ZenithOptimedia; Gulrez Alam, Founder & Global COO, Resultrix; NiteshSahay, Ninah, and NavinKhemka, Newcast.

Gerry Boyle, Chairman, Asia-Pacific, ZenithOptimedia, said: “We are absolutely delighted to have someone of Anupriya’s calibre and reputation heading up the ZenithOptimedia Group in India. Her skills and expertise in leading media businesses will be invaluable as we seek to deliver on our ambitious growth plans in India.”

Anupriya Acharya, Group CEO, ZenithOptimedia, India, said: “I am really excited about joining ZenithOptimedia. This is a fantastic opportunity to work with such cutting edge businesses, and so many leading brands. I believe there are many exciting opportunities ahead for the group as we look to develop and grow our Live ROI proposition.”