i-next re-launched; dons a new brand identity!

For the first time since its inception in 2006 as country’s first bilingual compact daily, i next is set to get re-launched in a brand new ensemble coinciding with the onset of new year. Loaded with a new logo and a racy masthead, first such issue will come out on 1st January, 2013.

Set to reset the counters, i next is being re-introduced to the young audience in an aggressive and eye-catching way. The tabloid has undergone a complete overhaul in terms of content and design. A lot of new editorial fixtures have been incorporated to entice and engage the youth. It will have everything; right from updates about latest mobile Apps for school going teen to job opportunities for the young professionals. The presentation and styling of the content has been switched to a higher side, with a new font, aggressive packaging and racier headlines.

“The facelift has been given to impart the young readers a taste of unique reading experience in terms of distinctiveness of news, quality of information and entertainment quotient,” Alok Sanwal, COO and Editor, i next shares. “i next now has an accentuated youth feel and I am sure it shall be closer to their hearts and more in conjunction with their needs and aspirations.”

The design and layout has also changed to a more suave and user friendly one. An exciting shuffle has been affected to render the reading more refreshing and legible. The web avatar of i next- www.inextlive.com has also gone under the scalpel and is coming up with a meaner and sleeker version of the youth infotainment junction. A lot of new fixtures for engaging and connecting with the young, progressive audience are being introduced.

Revealing the rationale behind the development, Sanwal shares, “Lot of crucial and quick changes have happened in the last 5-6 years in the print/digital industry. Most of them are triggered by the young audience who is now savvier, smarter and more aware. Therefore, continual innovations in terms of content marketing are needed to reach them and give them the content they want, in the way they relish!”

Emphasizing on i next’s upcoming audience engagement initiatives, Sanwal believes that social media plays a key role in connecting to its readers. “Engaging the young audience is not a virtue anymore, it is the need. Social media being the catalyst is also the key tool to cultivate and measure their reading habits, pattern and behaviour. The latest avatar of i next, both digital and print imbibes a plethora of avenues for this relationship building by providing new reader connectivity initiatives.”   

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