IAA announces its first event outside the main cities!

India chapter of the International Advertising Association all set to see digital experts addressing real estate developers and professionals on ways and means to exploit the digital media. The International Advertising Association (IAA) India Chapter has announced its second industry-specific knowledge seminar for the realty sector on digital media. Titled ‘Real Estate in a Digitized World’, the seminar will be held in Nashik on Wednesday, July 9, 2014.

Said Srinivasan Swamy, President IAA India Chapter & Vice-President, Development Asia/Pacific: “Last year, our Seminar exposed various National and Mumbai based real estate developers and professionals to a glimpse of what the digital media can offer them. At the IAA (India Chapter), we believe it’s critical for us for take this knowledge beyond the metros and we are hence delighted to take this event to Nashik.”

A cross-section of experts from the digital media, advertising and real estate are expected as speakers at the event, which is going to be held at Nashik Engineering Cluster, Sahastrarashmi, C-10 MIDC, Ambad, Nashik. The event will be held from 4 to 7pm and is being supported by Deshdoot and CREDAI, Nashik.

“When the economy is slowly reviving, and many real estate projects need cost effective tools like the digital medium, a Seminar like this will be timely and can help the realty sector. I hope many will participate and benefit from it,” added Mr Swamy.

“The Nashik region has shown phenomenal growth in real estate and I am sure real estate developers will benefit much from experts from Google and GroupM,” said Janak Sarda, Chairperson of the event.

Digital has emerged as India’s third-largest medium and very few real estate developers have exploited its full potential. This seminar will enable an understanding and appreciation of this important medium, which real estate developers can apply, and thereby benefit from, in this fast-changing communication era.