IAA gears up for IAA Seminar on Changing Trends in Portrayal of Women in Advertising

The India Chapter of the International Advertising Association (IAA) will be organizing a seminar on the broad theme of “Changing Gender Frames” in association with the United Nations Population Fund (UNFPA), Laadli a well-known NGO and the Advertising Council of India (ACI) on 10th December at the Mayfair Rooms, Mumbai.

A specially commissioned research study, the IAA-Hansa Research on “Portrayal of Women in Indian Advertising” would be formally released at the event.
Srinivasan K Swamy, President, IAA India Chapter & Vice President – Development, Asia Pacific, IAA and Chairman & Managing Director, R K SWAMY HANSA Group said, “This is yet another initiative which clearly underlines our commitment to the philosophy that what is good, is good for business. We wish to apply scientific temper along with good intentions and promote the cause of gender equality”

Monica Tata, Managing Director HBO India Pvt. Ltd. and Chairperson of “Changing Gender Frames” said, “I am delighted to steer an initiative that is very close to my heart. Following on from the seminar we organized last year against Violence on Women, this shows our sustained commitment to being a truly responsible industry body and making a meaningful difference in the fields of marketing advertising and the media.

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