IAA launches 'Let's Get Real' Seminar on Marketing of Real Estate

The International Advertising Association (IAA) India Chapter has announced its next event on marketing of real estate. This one is titled 'Let's Get Real'. The event assembles decision makers from real estate, advertising and media with the objective of ‘reshaping the future of communication of the Indian real estate industry’.

It will focus on the causes responsible for the stagnating real estate industry and will provide possible solutions through appropriate marketing and communication strategies. Newly re-elected President of the IAA, Srinivasan Swamy said, “Such industry-specific seminars are unique and are receiving a lot of interest not just in Mumbai but also in smaller cities. We plan to roll out such seminars covering real estate and retail to Tier-II cities this year".

Jaideep Gandhi, Honorary Treasurer of IAA India and the Chairman of Real Estate Seminar said, "The seminar on real estate marketing has really caught the imagination of real estate developers and they have embraced this seeing its usefulness in their businesses. The one in Mumbai last year as well the one in Nashik earlier this year were both well attended. The expectation from this year’s seminar in Mumbai is huge. We have a complete buy-in both from the real estate industry and the communication industry and we hope not to disappoint them".

Speakers include:

- Lulu Raghavan, Managing Director, Landor Associates

- Adrian Terron, Vice President, Global Communications & Marketing, Nielsen India

- Josy Paul, Chairman and CCO, BBDO India

- Rabe Iyer, Managing Partner, Motivator

- Nitin Bawankule, Director, e-com and classified, Google India

- Advitiya Sharma, Co-founder, Housing.com

- Ashutosh Gupta, Director, Marketing Solutions, LinkedIn.

“While the last year’s seminar in Mumbai focused principally on the use of the digital medium with the title ‘Real Estate in a Digitized World’ this year the content is quite broad based and should appeal to a wider audience” adds Gandhi.