IAA Olive Crown Awards Introduces 'Corporate Social Crusader' Award

The IAA Olive Crown Awards have been embraced by the fraternity, and this year in its fourth edition, it adds a new dimension by introducing a new special ‘Corporate 

Social Crusader’ award that celebrates ‘doing’ rather than ‘talking’. This award will honour a company’s commitment to being socially and environmentally responsible by engaging in CSR activity that has an impact on society.

M.G.Parameswaran, Chairman, Olive Crown Awards said “this is a special award that we will present to a corporate that has let its actions speak louder than its words. The award will celebrate a corporate social initiative undertaken in the last year. We will have a special jury consisting of senior people representing corporates and advertising. With the changes in the Companies Act with respect to CSR, we felt there was a need to focus sharply on this activity”.

Srinivasan K Swamy, President IAA India Chapter said “the Olive Crown awards are already being seen as a cause. This provided us an ideal platform to launch this very 

meaningful Corporate Social Crusader Award. We already have the Green Crusader Award where recipients of great eminence have graced our event. This will be another such coveted award.”

Advertising
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Advertising