IAA sets up its base of operations at Cannes Lions 2017
The International Advertising Association returns in 2017 as an official partner of the Cannes Lions International Festival of Creativity.
The IAA Cannes Cabana Pavillion, just steps away from the Palais des Festival, will once again be home for IAA members and its Cannes partners and delegates. It will be the location for key networking and content sessions that will focus on a range of pressing industry issues, all wrapped up with the IAA’s ‘take’ – What’s Coming Next? And when the hard talk is over – the IAA Cabana will be a backdrop for networking and socialising.
The IAA has roped in partners such as Exchange Lab, Abu Dhabi Media, Choiz, Flipboard, InSkin, Reuters, The Vision Network, Cox Comet, The Financial Times, Elle-Lagardere, Maxpoint, Smartology and Talon, among others for 2017.
With its partner The Vision Network, IAA will also be conducting on-site interviews with leading ad industry figures during Cannes Lions and creating cutting edge content which will be edited daily and uploaded to its new content portal – www.iaa.plus and other IAA partner channels. The IAA Studio will have its own dedicated film crew to conduct scheduled and unscheduled interviews/ coverage of the Cannes Lion International Festival of Creativity.