IAA turns the spotlight on gender representation in Indian ads

IAA turned the spotlight on Gender Representation in Indian Ads in an insightful and engaging panel discussion held yesterday (July 27, 2021) on how certain stereotypical behaviour and communication around gender biases need to change leading to few constructive next steps, which was attended by some leading names in advertising and media.

The #VoiceOfChange, an IAA Initiative, wherein a study report by UNICEF and the Geena Davis Institute on Gender Representation in Media in India was also unveiled at a virtual roundtable.

The United Nations Children’s Fund (UNICEF) teamed up with The Geena Davis  Institute on Gender in Media to conduct the first public study – titled ‘Gender Bias ad Inclusion in Advertising in India’ – to systematically analyse gender representations in ads in India. The purpose of this study was to assess the role of advertising media in reinforcing and challenging harmful gender roles that shape the lives of girls and women in India. The study seeks to serve as a benchmark for making advertising more gender sensitive in the country.

Click here to access the complete report. 

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