IAMAI’s India Affiliate Summit to turn the spotlight on performance marketing

The Internet and Mobile Association of India (IAMAI)  is all set to hold the eighth edition of the biggest affiliate marketing event – The India Affiliate Summit on 14th September & 15th September at The Leela Ambience, Gurugram. India Affiliate Summit or IAS which started in 2015 is a platform where all the stakeholders of affiliate and performance marketing in India come under one roof. It is a meeting point of brands, agencies, publishers, affiliates, bloggers, micro influencers for seamless networking and for sharing cross learning and knowledge about the sector. It focuses on how affiliate marketing is utilized to bring out profitable results for brands and stakeholders, for agencies, bloggers, influencers. Over 2500 top marketing professionals who represent more than 700 leading Indian and international brands, will be present at the summit and more than 50 experts of the performance marketing ecosystem will share their valuable insights at the conference which is being held physically this year.

It will be a unique opportunity for marketing enthusiasts to listen from the leaders of the sector and the summit will comprise our major tracks which include the Affiliate hour where discussions will be held on ‘How to elevate B2B partnerships for brands and drive more sales’, the E-commerce and D2C hour with discussions on ‘How brands are navigating diverse commerce tactics and trends’, and driving pan India business results through social commerce. The last two segments are the Programmatic hour with discussions on the right approach to programmatic infrastructure building and sustenance, programmatic reach by utilizing new age media – Audio, CTV, DOOH and the Influencer hour which will focus on ‘How to Connect, Converse and Convert through social media listening and social media customer care’ and generating attention through context and creativity. 

“In India there was no event which was specifically for the affiliate industry and its quite exciting that IAS happened and vCommission has been the presenting partner and title partner with IAS for seven years now. Its also heartwarming to see from where our industry has come, and how it is growing. vCommission’s journey with IAMAI for IAS has been amazing. We thank IAMAI for the faith they put in this event when we proposed it and no other international event was doing an India edition at that point in time” said Parul Tarang Bhargava, Co-founder & CEO, vCommission Media Private Limited.

Alok Pandey, VP - Sales & Marketing, Xapads said: “India is seen as one of the top destinations for tech and innovations, in-midst of it Indian Affiliate Summit is a platform where top minds of the Adtech industry will meet and set the game for the time ahead. Coming after the break of 2 Years, the excitement is 3x for sure. We are looking forward to two days full of Innovation, creativity, and brainstorming sessions with our friends, peers, and community. Congratulation to team #IAS22 for bringing back the magic, wish you more success”.

Affiliate marketing is a model of advertising where third party publishers are compensated by a brand in order to generate traffic and nurturing leads for the brand’s products and services. These third party publishers are termed as affiliates. They are paid per sale or per click or impression. Affiliate marketing is a billion dollar industry backed by digital marketing analytics. The Covid-19 pandemic has further led to the growth of online sales as opposed to traditional buying behaviour and hence more acceleration of the affiliate marketing industry. There are three major types of affiliate marketing which are involved affiliate marketing, unattached affiliate marketing and related affiliate marketing. With the growing usage of social media platforms, affiliate marketing has been given a boost. As of the year 2020, there are 518 million social media users in India with around 260 million Facebook users, 22.95 million Snapchat users, 80 million Instagram users, and 11.45 million Twitter users. The ecommerce industry in India is predicted to reach $200 billion by  2026. According to data, around 15% online sales in India is generated through the affiliate channel.


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