Ian Shepherd & Richard 'Goz' Gostelow to lead Digitas and Razorfish creative functions in APAC

Digitas and Razorfish Asia Pacific networks welcome internationally renowned, multi award-winning creative team, Ian Shepherd and Richard ‘Goz’ Gostelow, to the Asia Pacific senior leadership team as Regional Executive Creative Directors.

Ian and Goz will be responsible for guiding the creative efforts of the Digitas and Razorfish teams across the region, while personally leading the creative direction of global brands including: Intel, Delta, Lenovo, Moet Hennessy Asia Pacific and DHL as well as new business acquisitions.

Celebrating the appointment, Vincent Digonnet, President Asia Pacific said, ‘The Digitas and Razorfish international hub in Hong Kong is growing robustly as our global client roster expands. Ian and Goz’s appointment as Regional Executive Creative Directors, based in Hong Kong, delivers our clients first hand exposure to two world-class brand stewards with a track record of delivering powerfully effective campaigns that have evolved global businesses. We are very proud to have this long-standing creative partnership lead our already established creative teams.’

Ian and Goz joined forces as a creative team over 20 years ago and have since worked together to create world famous work for world famous brands, including Coca Cola, VW, Nestle, Unilever, Panasonic, Bacardi, Philips, Durex, Peugeot, and most recently Asus.  They have been awarded by The Cannes International Advertising Festival, Mobius, Effie Worldwide, and Marketing Magazine in APAC among others.

“During 2011/12 we got a real taste for working in the region getting to know some forward thinking brands and extremely creative people. So when Erik asked us to join his team at Digitas/Razorfish in Hong Kong it was probably one the quickest and easiest decisions we ever had to make", said Ian and Goz.

They will report to Erik Hermanson, Senior Vice President Global Accounts, and be based in the Hong Kong office of Digitas and Razorfish.