IBD bags communications mandate for Morisons Baby Dreams

Close on the heels of winning the Only Vimal account, IBD, a Percept Company, has won the integrated communications mandate for Morisons Baby Dreams, a brand from JL Morison (India). The win comes on the back of a multi-agency pitch.

JL Morison has been dedicated towards building sustainable brands in the Baby Care, Personal Care and Healthcare segments for over 80 years. Morisons Baby Dreams, the baby care segment of JL Morison, serves the needs of babies between 0-2 years of age.

Winning the account entailed extensive research and multiple levels of strategic and creative strength presentations. The multi-agency pitch demanded a deep knowledge on the baby care segment and an understanding of the behaviour and aspirations of millennial mothers. The ability of IBD to convert this comprehension into superior creative work granted the upper hand amongst all the other agencies presenting their case. IBD won the entire 360-degree integrated communications mandate of Morisons Baby Dreams, including the digital portfolio.

Sakshi Mody, Promoter Director, JL Morison, commented, “We were looking for an agency which could build a unified identity for our baby care brand across all mediums and make it one of the most desired brands in its category. IBD’s brand development approach has been spot on and we are sure the campaign they are working on for us will be a winner.”

On the account win, Rahul Gupta, Managing Director, IBD, said, “The Morisons Baby Dreams win is important to us in many ways; it showcases our depth of knowledge and creative strength of presenting outstanding work across diversified product categories. We are very excited to have won this mandate and are looking forward to rolling out some really exciting work on the brand.”

IBD has a diversified brand portfolio consisting of brands from industries spanning Fashion, Consumer Electronics, Baby Care, Hospitality, Personal care and Spices. The client list comprises Only Vimal, Syska LED Lights, Syska Accessories, Syska Gadget Secure, Panasonic, Georgia Gullini, Deltin Group, Vasu Pharma, Witlinger Beer, Growel 101 Mall, and the Taj Group of Hotels.