IBD bags creative duties of Jivi Mobiles

IBD, a Percept Company, has won the strategic and creative mandate for feature phone brand Jivi Mobiles. The win comes on the back of a multi-agency pitch.

IBD, in tandem with their business strategy, has roped in actor Irrfan Khan as the brand ambassador with an aim to fortify the brand mission and messaging.

Jivi Mobiles, a brand of Magicon Impex, was launched in 2011 with an aim to offer ‘Rich on Features, Value for Money’ mobile phones to the Indian populace. Going forth, the company is targeting to enter new verticals and has aggressive growth plans for India.

Commenting on the win, Rahul Gupta, Managing Director, IBD, said, “Jivi Mobiles is a great win for us. It yet again showcases our ability to cater to and win brands from diverse categories. We were looking for a low-medium segment mass market brand in our portfolio of brands and we are very glad to have won the Jivi Mobiles mandate. We look forward to presenting some incredible, out-of-the-box creative work to revolutionise this market segment and achieve the brand mission.”

Irrfan Khan will feature in the upcoming campaigns – both offline and online – for the brand and will endorse Jivi Mobiles’ products such as Feature and Smart Phones. He will also be a part of various customer engagement activities that the brand has planned during the year. The association will primarily promote the expansion of the Jivi Mobiles innovative product range.

On choosing Irrfan Khan as the brand ambassador, Pankaj Anand, CEO, Jivi Mobiles, said, “His down-to-earth image of being the man-next-door has gelled very well with Indians, making him the ideal pick to endorse our products. This association will definitely take the brand closer to the consumers.”

Anand further said, “It’s an absolute pleasure to announce Jivi Mobiles’ association with Irrfan Khan. We believe by roping in Irrfan, we will make our customers feel more comfortable and reassured about the brand Jivi Mobiles. Our plan is to have a long association with him and make him the face of all our forthcoming brand campaigns.”

On his association with Jivi Mobiles, Irrfan Khan said, “Jivi Mobiles has been holding to Indian roots. The company provides ideal companion for people who are looking for enhanced user experience at an affordable price and great reliability. I am very happy to associate with Jivi and look forward to working with them closely.”