IBD India picks Akash Sharma as the new Creative Director - Delhi

IBD India, the integrated brand development wing of Hakuhodo Percept company, has roped in Akash Sharma as Creative Director for the Delhi office. The agency is buoyant with recent business acquisitions and is set for an exciting growth phase. The mandate for Akash Sharma would be to strengthen creatives, both product and people. With Akash Sharma coming aboard IBD India will only fortify its creative output and assure some more out-of-the box solutions to their clients. In this role Akash will be responsible for driving creative brand building and delivering big ideas for clients.

Akash Sharma has more than a decade's experience in both ATL and BTL spaces. Prior to this, he was in Rediffusion Y&R and Lowe Lintas. He has worked on brands like LG (Home Appliance & Home Entertainment, FPDs), Greenply, Havells, Crabtree, Polo, BILT, Hajmola, etc.

Speaking about his new venture Akash Sharma says, "I am really excited to join IBD India and work on internationally recognised brands like Panasonic and a host of others. I am looking forward to doing work that is relevant to my target audiences and win recognition of award juries as well. We are an ambitious bunch here hungry to do good work."

Talking on the appointment of Akash, Rahul Gupta, MD, IBD India says "Akash is skilled and talented whose experience will add value to the clients that IBD handles. As his experience spans 360 degrees, he will be able to use his knowledge to provide holistic communication solution to clients."

Akash is an avid reader and likes to watch movies and listen to music in his leisure time. His expertise in various areas of brand building campaigns will definitely help IBD India reach to greater heights.