IBD India starts 2016 with a slew of new wins

IBD India, the Integrated Brand Development division of Percept-Hakuhodo has signed on an impressive number of clients to begin the year 2016. With three new account wins locked in, IBD India has already achieved outstanding growth to their business in this New Year, further adding to their already remarkable portfolio.

The agency's roster of clients has expanded further with accounts from diverse industries spanning Consumer Products, Realty, Hospitality, Fashion & Lifestyle, Industrial, IT & Education, Corporate & Banking, Media etc. The new accounts won include the complete brand portfolio of Vasu Pharma (Trichup – Hair Care, Uva – Skin Care, Dazzle – Pain Ointment, Zeal – Cough Syrup) Swastik International (Spices) and Witlinger Beer. IBD’s expertise lies in their 360° integration by building specialist divisions and a unique method that enables them to deliver effective creative solutions at speed.

Trichup is an Ayurveda based hair care brand of Vasu Healthcare. Trichup offers complete hair care solutions and has whole range of hair care products – Oil, Shampoo, Conditioner, Serum, Heena etc.

UVA Herbal Face wash Oil Control is enriched with Aloe vera, Neem and Lemon extracts to help clear facial oil, fight pimples and refresh skin. It is yet another quality brand from Vasu Pharma, rapidly growing in the market.

This cough syrup is unique in the way that, it offers treatment from mixed symptoms. Made from natural and herbal ingredients, Zeal is suitable for all kinds of symtoms and for all age group.

IBD’s overall understanding of the brand and category along with the context in which the brand will operate was one of the key reasons that Vasu Pharma trusted the agency with the creative duties of their entire brand portfolio. The account will be handled nationally with supervision of client operations centralized from the IBD Mumbai Office.

Established in 2006, Swastik International is a family owned Indian International trading company in agro commodities. It has achieved a phenomenal export growth and was awarded the Star Export House in 2009 by the Government of India. The company is currently entering the manufacturing space and will soon be launching a spice brand in the Indian market. IBD beat out other agencies in the multi-agency pitch to bag Swastik International. A thorough understanding of the business of spices from their previous experience along with their aptitude for adapting swiftly to the mind-set of a start-up business was instrumental towards IBD winning this account. The scale of work will include innovative Above-the-Line and Below-the-Line activities and promotions.

Brewed in UK, Witlinger is a specially crafted wheat beer with a distinct flavour. Its light on the taste buds fruity flavour makes it easy to drink at any time of the day. It compliments any food as it is crispy and mild in its alcohol content. In the truest sense it is India’s first crafted beer. The account was won in a multi-agency pitch and will be handled out of the IBD’s Mumbai office. The brief given to IBD by the Witlinger team prior to the presentation was the launch of a new crafted beer especially made for India. IBD’s ability to curate a brand from scratch in the craft beer category which is at a very nascent stage won them major points during their pitch. A very clear definition of the target audience coupled with strategic novel brand recommendations and a strong creative output saw IBD win this account. IBD has devised a very unique and inventive ‘scale-of-work’ plan that includes activations within brew pubs and bars and the use of other surrogate mediums of advertising.

IBD India’s success in winning these diverse accounts can be attributed to their vast experience across a range of clients handled over the past many years, in-depth knowledge of multiple industry sectors, exhaustive research conducted and a comprehensive understanding of today’s hyper competitive age. IBD will develop customized and holistic 360° Brand Integrity Strategies for the new accounts won which will find the right creative solution at the pace the market demands.

Commenting on the association, Mr. Hitesh Sata, Managing Director, Swastik International, said, “There is a thin line of difference between Brand Identity & Brand Image. Brand Identity is how your brand appears to people in the form of audio or visual effects, whereas Brand Image is how your brand is perceived by your audience. Most of the Advertising & Branding Agencies work on developing the Brand Identity, but IBD India is one of the agencies who also develop a very positive Brand Image for us. We are very happy and satisfied with the kind of work IBD India have done for us so far. Above all they have the right kind of attitude and are a very supportive team to rely on.”

"These new additions are a reflection of our progress toward building IBD India as a new age agency in the creative space,” says Rahul Gupta, Managing Director, IBD India. “A focused brand strategy coupled with intense capability building mechanisms and platforms is the reason we continue to attract such high calibre clients across a range of industries and geographies. We look forward to providing the best communication support to our clients that have come on board and couldn't be more thrilled with our developments."


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