IBD India to handle communication duties for JCS - Jewel Creation'S
IBD India a Percept Hakuhodo company, has been appointed by JCS – Jewel Creation’S to take care of its communication & branding activities. The agency will help the brand in achieving its communication objectives by providing integrated solutions including marketing, advertising, BTL and ATL engagements, digital marketing etc.
JCS – Jewel Creation’S are famous for crafting premium class designer jewellery for all occasions while also specializing in bridal jewellery. With the opening of its first 2000 sq. ft. retail store at G N Chetty Road in T Nagar, Chennai, they plan to bring world class jewellery to their customers through their exquisite designs, grand craftsmanship and cutting edge technology.
JCS now plans to gain market share in the retail jewellery industry. They plan on increasing their presence in South India and gaining a strong foothold in the sector.
Arvind Katrela, Managing Director, JCS-Jewel Creation’S, says, "JCS- Jewel Creation’S is the first of its kind jewellery boutique, located in the heart of Chennai city. With decades of experience in crafting gold, diamond, platinum jewellery and silver articles, we have now forayed into the retail jewellery segment. We are happy to be working with IBD India and they have an impressive portfolio of work to their credit. Their keen understanding of the retail industry and creative edge will definitely add value to the brand.”
Jatin Bhatt, COO & Strategy Planning Director, IBD India (ibdbrands.com) says, “We are really excited to add JCS- Jewel Creation’S to our portfolio of prestigious lifestyle brands. Through research, analysis of competition, tactful marketing strategies and complementary creative solutions, we at IBD are committed to creating a unique identity for JCS. Our 360 degree communication plan will help JCS gain a quick and strong presence in the cluttered retail jewellery segment.”
Founded in 1984, Percept Limited, an entertainment, media and communications company, which operates in 3 core business domains including marketing communications, assets and digital. IBD India is the Integrated Brand Development division of Percept-Hakuhodo that offers creative solutions across the entire communication spectrum. IBD India (ibdbrands.com) has a strategic alliance with Hakuhodo Inc., the second largest agency in Japan and 8th largest in the world. IBD India also gains from Percept's unmatched array of capabilities to provide clients value and efficacy through their 360-degree communication programs.