IBD India wins at the National Laadli Media and Advertising Awards 2012-13
IBD India, the Integrated Brand Development division of Percept-Hakuhodo received an award at the National Laadli Media and Advertising Awards for Gender Sensitivity 2012-13 held on February 20, 2014 at the TATA Theatre, NCPA, Mumbai. IBD India received the award in the Advertising TVC category for conceptualizing and executing the popular and innovative “She Can, You Can” campaign for their client Tupperware.
The campaign was aimed at inspiring women from different walks of life across all regions and sections of society. Titled ‘She Can You Can’, the initiative was launched in 2012 by Tupperware and went on to inspire women pan-India, encouraging them to share their success stories with the masses. The campaign showcased women achievers who had the zeal to think out of the box and go that extra mile to achieve their potential. By creating real-life role models, the company presented women from all walks of life that other women could look towards to emulate. The face of the campaign in 2013 was Hina Shah, a well-known social entrepreneur from Ahmedabad, and a befitting example of what a woman can do for society. Founder & Director of ICECD, and recipient of the presidential ‘Stree Shakti’ award, her real life story was truly inspirational and the campaign certainly encouraged many women to take the first step towards realizing their own dreams.
Speaking on this prestigious award win, Rahul Gupta, MD & CEO, IBD India said, “The ‘She Can You Can’ campaign stood apart due to its sheer simplicity and the fact that it was a story told straight from the heart. Winning the prestigious National Laadli Media & Advertising Award re-endorses Tupperware’s commitment towards ‘empowering women’ and our dedication to creating a society that obliterates gender bias and celebrates women’s contribution to the world.”
Jai Singh, Executive Creative Director, IBD India said, “Taking the Tupperware story to the next level while staying within the realm of the ‘She Can You Can’ idea posed a creative challenge. The real life protagonist of the campaign Hina Shah served as the ultimate solution encapsulating confidence, poise, strength and self-reliance. Not only was she a great role model entrepreneur, but she also gave back to society by setting up an institute where she mentored many more women to become like her. The National Laadli Award is a great honor and further affirms our belief towards using the advertising platform to create greater awareness and support to the crucial issue of gender sensitivity.”
The Laadli Media Awards for Gender Sensitivity (LMAGS) was started in 2007 with the help of the United Nations Population Fund (UNFPA). Over the years, LMAGS has become a nationwide media advocacy campaign that encourages and felicitates gender reportage in the media. Around 100 awards were given to print, advertising, web and advertising professionals, spanning 12 languages across the country. The 5th edition of LMAGS saw regional events in Hyderabad (covering east and South) and Delhi (covering North and West) In December 2013. The National event culminated in Mumbai and witnessed the presence of many luminaries including actors Naseeruddin Shah and Shabana Azmi, lyricist Javed Akhtar, poet Shaukat Kaifi Azmi, painter Lalitha Lajmi, Kalpana Lajmi, Shri Suresh Shetty – Hon. Minister for Public Health and Family Welfare, Sunita Rao, Bobby Sista, Dolly Thakore and Dr. A.L. Sharada.