IBD retains communications mandate for Grauer & Weil India

IBD India, a Percept Company, has retained the integrated communications mandate of Grauer & Weil India Ltd. Grauer & Weil India has retained IBD as its communication agency for managing the integrated communications portfolio for Growel’s101. The Growels Management awarded the contract to IBD given the phenomenal relationship that they have shared over the past year and the innovative strategies and eye-catching creative work produced by IBD during this period.

IBD’s scope of work encompasses developing a holistic marcomm plan in tune with the vision and marketing objectives for Growels. This includes brand campaigns across ATL and BTL mediums, B2B campaigns targeting the ATL and associated media, tactical campaigns to increase footfalls and trading density, environmental graphics and designs within the mall, print campaigns, brand campaigns and trade centric (B2B) campaign redefining the imagery of the brand and Event Identity Communication & Collaterals thought out the year.

Commenting on the win, Rahul Gupta, Managing Director, IBD, said, “Grauer & Weil India is one of our most prestigious associations and we take great pride in being the agency of choice for the fourth consecutive year. This comes with a lot of responsibility and we are committed to do good work that creates more value for the brand.”

IBD specialises in providing holistic solutions across the brand spectrum – from advertising, films, identity management to interactive media, and other touch points. The agency work spans categories ranging from multi- national to home grown brands.

Established in 1957, Grauer & Weil India is the only company in India to offer a wide array of surface finishing solutions like electroplating chemicals, engineering plants, high performance paints, lacquers, industrial lubricants, nano coatings, organic intermediates, effluent treatment plants and waste water recovery systems, all under one roof. Growel’s101 is the retail asset of Grauer & Weil India.