ibibo Group appoints Rammohan Sundaram as CEO ibiboAds

ibibo Group today announced the appointment of Rammohan Sundaram as CEO for its advertising business "ibiboAds". ibiboAds is an affiliate networkplatform and has also recently forayed into the retargeting space. The retargeting product and the affiliate network platform is currently used by ibiboGroup's internal e-commerce advertisers such as Goibibo.com and redBus.in.

Ashish Kashyap, Group CEO of ibibo said, "All our internal e-commerce organisations have immensely benefited from the ibiboAds platform.  We want to now expand our retargeting platform to external e-commerce players in the market. We are very excited to get Ram to partner with us on the ibiboAds initiative. We believe that in Ram we have an entrepreneur and leader who understands the online advertising business well enough to scale it"

Ram has been a serial entrepreneur with two initiatives in the recent past, one being the Founder of NetworkPlay, which is now part of the Bertelsmann Group, which he sold in 2012 and more recently PlatformPlay, which has been merged with SVG Media’s PrecisionMatch.

Ram adds, “I am excited about this opportunity given that I always wanted to build out a platform that has potential to globally scale. I am extremely confident of building out the best possible Retargeting and Behavioural Targeting platform in the next couple of quarters. The team is talented and has built a great affiliate business and I am really looking forward to scale the platform".

Ram previously has worked in leadership roles at Yahoo India, Tribal DDB, Madison Communications, Jobsahead.com (Monster World Wide Company), Encore Events, Microland Group and Indian Express. He is an Engineering Graduate with an MBA from IAU California and an Alum of Harvard Business School where he pursued his Strategic Marketing Management Programme.