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ICC CWC 2019: World Cup campaigns we won’t forget in a hurry

India has dropped out of the World Cup; however, some of the iconic campaigns will remain in the mindspace of consumers for years to come. Here are some of the most viewed, most talked about and most engaging World Cup campaigns.

Return of Mauka Mauka

This cheeky campaign released by Star Sports before the highly anticipated India vs Pakistan match may not have been well received but it sure did grab a lot of attention.

 

Pepsi Fan Anthem

This timely collaboration with vuvuzela blowing super fan Charulata Patel and T-Series garnered 29,537,715 views in a day.

 

Uber #RideToWorldCup

Uber’s mega partnership with ICC CWC 2019 and Star Cricketer Virat Kohli brought a lot of attention to their advertising activities.

Their international fan anthem featuring artists like SANAM, Jahmiel and others also raked in eyeballs.

Dabur Red Toothpaste and Chaubey Ji

#SabkoChabaJaenge is a digital first campaign created by Dabur India to promote its brand Red Toothpaste during the 2019 Cricket World Cup. The first three ads garnered a huge 28 million views across digital platforms.

 

OPPO #BillionBeats

OPPO one of the top advertisers during this World Cup launched their 360-degree marketing campaign #BillionBeats. The anthem for the campaign had appearances from leading cricketers like Rohit Sharma, Jasprit Bumrah, Kedar Jadhav and Shikhar Dhawan.

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