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ICC World T20 India-Pak match becomes No. 1 TV programme in BARC history

The most anticipated clash of the ICC World T20 created Indian television history as more than half of India tuned in to watch India take on Pakistan on March 19, 2016. The game was the most watched television event in India in the history of BARC since its inception last May.

As per a release issued by Star India, the match between the two arch rivals delivered 83,358 (‘000) average impressions on Star Sports network, including Doordarshan.

ICC World T20, the flagship T20 cricket tourney, recorded an impressive opening with 332 million viewers (All India BARC CS4+) tuning in during the first two weeks of the tournament.

As per BARC ratings for Week 12 (March 19-25) of 2016, the ICC World T20 India match between India and Pakistan on DD National garnered 27,212 (‘000) impressions. Meanwhile, the match between India and Bangladesh garnered 24,278 (‘000) impressions. DD National made an entry in the top 10 Hindi GECs’ list at No. 7, registering a gross viewership of 517,653.
 

TOP 5 PROGRAMS - Hindi GEC

Top program ranking is based on average Rating across all Original airings in the week.

Rank Channel Name Programme Impressions (000s)
      Week 12
1 DD National ICC World T20 India 2016 Live - S10 - India vs Pakistan 27212
2 DD National ICC World T20 India 2016 Live - S10 - India vs Bangladesh 24278
3 Colors Naagin 18184
4 Zee TV Kumkum Bhagya 12515
5 STAR Plus Saath Nibhaana Saathiya 11392
HSM (U+R) : NCCS All : Prime Time (1800 - 2330 hrs) : 4+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 5 Hindi GEC Programs

 

Buoyed by cricket telecast, Star Sports 3, Star Sports 1, and DD National made it amongst the top 10 channels across genres at No. 2, No. 4 and No. 8 spots, respectively.
 

Week 12: Saturday,19th March 2016 to Friday, 25th March 2016

 

 
Rank Channel Name Weekly Impressions (000s) sum
    Week 12
1 Sun TV 919879
2 STAR Sports 3 906939
3 STAR Plus 776500
4 STAR Sports 1 724204
5 Colors 697306
6 Zee TV 670488
7 Zee Anmol 570049
8 DD National 548870
9 Sony Pal 536230
10 STAR Utsav 521855
TOP 10 Channels *Across Genre : All India (U+R) : 4+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Channels

 

Among the sports channels, it was no surprise that Star Sports 3 and Star Sports 1 topped the charts. While Star Sports 3 led with 906,939 Weekly Impressions (‘000s) sum, Star Sports 1 garnered 724204 Weekly Impressions (‘000s) sum.
 

Week 12: Saturday,19th March 2016 to Friday, 25th March 2016

 

 
Rank Channel Name Weekly Impressions (000s) sum
    Week 12
1 STAR Sports 3 906939
2 STAR Sports 1 724204
3 Ten Sports 105464
4 STAR Sports 2 79412
5 Sony SIX 26020
All India (U+R) : NCCS All : 4+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 5 Sports Channels

 

Commenting on the power that cricket continues to wield, a Star India spokesperson, said, “Cricket has always been a great unifier in India. With the India-Pakistan match setting a new viewership record on television, cricket has once again proven its cut through power. It brought the nation to a standstill with more than half of India glued to their television sets.”

The ICC World T20 broadcast is bolstered by new look graphics and the best of experts on the commentary panel that cut across demographic boundaries and captured the imagination of a diverse fan base.

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