ICICI Lombard sets a new Guinness World Record under its Ride to Safety initiative

ICICI Lombard, the leading private sector non-life insurance company in India, today set a new Guinness World Record as part of its efforts to create awareness on road safety measures. The company has been promoting the cause of Road Safety through its unique CSR initiative ‘Ride To Safety’ since 2015. The record involved school children from 7 schools in Mumbai assembling at an open ground in Mumbai to form the shape of a helmet. The children wore specially designed ISI marked helmets that the company distributes during its ‘Ride To Safety’ workshops. The earlier record for the largest gathering for people wearing helmets at one location was 3,921 held by Ministry of Interiors in Dubai. The Guinness attempt was adjudicated by an official Guinness representative, Lucia Sinigagliesi who had specially flown down to Mumbai from London for the same. Senior dignitaries from the Mumbai traffic police were also present to witness the record. Further, to support the noble cause, renowned actor Shahid Kapoor, who is also a young parent, engaged with the children and motivated them to successfully complete the challenge.

Speaking on the occasion, Mr. Bhargav Dasgupta, MD & CEO, ICICI Lombard General Insurance Company Ltd. said “Our ‘Ride to Safety’ initiative is a unique endeavor to facilitate a behavioral change among children and parents to adopt road safety habits when riding a two-wheeler. Since its inception in 2015, we have directly contacted over 1,00,000 parents and their children to promote the cause of Road Safety and distributed more than 70,000 ISI marked helmets. We are humbled by the Guinness World Record milestone and believe that this recognition will help us further the cause of road safety among Indian children.” 

Actor Shahid Kapoor said “I am honored to be associated with this initiative that rightly addresses the gap of ensuring road safety among 2-wheeler riding children. I appreciate the efforts of ICICI Lombard in taking up this cause and pursuing it with earnest.”