ICICI Prudential Life launches - ‘Prepare today, to win tomorrow’

ICICI Prudential Life Insurance, one of India’s largest private life insurance companies, has unveiled yet another impactful multimedia brand campaign to promote its innovative health insurance product - ICICI Pru Heart/Cancer Protect. The brand launched the first phase of the campaign - ‘Agar taiyaari sahi ho, toh jeet pakki hai’ in June’17. The campaign has been created and conceptualized by Lowe Lintas.

In the first phase of this campaign, ICICI Prudential Life focused on how the right financial preparation can ensure one gets the claim amount on detection itself to fight against major illnesses like heart disease and cancer.

The new film highlights a coach’s story and takes a closer look at what one goes through, when faced with a challenge like cancer. For such an illness, the road to recovery is long and expensive, and the high treatment costs can become a huge concern. At such a time, getting the claim amount in hand enables one to get the best medical treatment and fight the disease head-on. With this film, ICICI Prudential Life once again reinforces why it is important to prepare today, to win tomorrow.

Speaking about the campaign, Mr. Puneet Nanda, Executive Director, ICICI Prudential Life Insurance Company Limited said, “The consumer is always at the center of all our efforts. Amongst Indian consumers today, lifestyle-related illnesses like cancer and heart disease have become increasingly common due to fast-paced lives. Each one of us has seen someone around us who has faced these illnesses. In most cases, urgent medical attention is required – leading to a need for a large sum of money, in a matter of days. At such a serious time, the family should be focused on recovery and not worry about finances. This is the key insight behind our new health plan – ICICI Pru Heart/Cancer Protect. The plan pays the claim amount on detection itself, giving money in hand to make the best treatment possible. It also provides a large cover of Rs.50 lakhs for cancer and Rs.25 lakhs for heart at just Rs.407 p.m. The new film aptly brings across the vital role of the product in helping the coach fight a tough challenge like cancer.”