ICICI Prudential Mutual Fund celebrates fathers' day

Father's Day is a celebration honouring fathers and celebrating fatherhood, parental bonds and the role of fathers in shaping the lives of their children. In the attempt to appreciate this paternal bond, and share this universal feeling of gratitude towards fatherhood, the day is observed with great enthusiasm and love.

This year, ICICI Prudential Mutual Fund (IPRU), one of India’s leading mutual fund house, chose to celebrate Father’s Day in their own special way. IPRU in association with Scoop Whoop initiated one of its kind campaign by having a heart to heart conversation with fathers at IPRU. Rohit Biswas (the host) engaged the father’s at IPRU by asking them challenging yet simple and significant rapid fire
questions related to their children.

This put to test the father’s relationship with their children and also the worldwide myth or the truth of fathers being innocently forgetful. The objective behind this campaign is to have fathers of IPRU interact with the host and answer some fun questions about their children. The campaign intends to break through the famous myth - of fathers being innocently forgetful.

Speaking about the campaign, Abhijit Shah, Head – Marketing, Digital & Customer Experience, ICICI Prudential AMC said, "This year we featured the dads at ICICI Prudential and put their knowledge about their kids to test. While these dads may be bosses at their work when it comes to children they are all heart. As fathers they may not be always very expressive but their thoughts are always for their kids wellbeing.”