Iconic brands match with Doritos to celebrate a Sizzlin' Hot Valentine's Day

Doritos, the world’s number one Nacho Chip brand*, celebrated a spicy Valentine’s Day. With the launch of their boldest new flavour, Doritos Sizzlin’ Hot, the brand created a witty and steamy dating profile that has everyone feeling the heat. Some of India’s iconic brands like Uber, Pepsi, Slice, KFC, Taco Bell, 7Up, Sting, Durex, Make My Trip, Yatra.com, Cornetto, Dish TV, Mamaearth, and Kohler joined in on the fiery banter on social media.

From Uber talking about taking you to Sizzlin’ Hot places, Pepsi saying “Its not you, it’s me”, Slice voicing the “raseela ehsaas”, Mountain Dew highlighting the courage needed to snack on Doritos Sizzlin’ Hot, KFC expressing their hots for Sizzlin’ Hot and Durex suggesting that they’re the ‘intense chills’ to our sizzlin’ hot, Doritos’ one-of-a-kind profile grabbed the attention of consumers and brands, who had some of the boldest and most authentic responses.

Inspired by the globally iconic and widely loved platform, Flamin’ Hot, Doritos Sizzlin’ Hot is one of the hottest-of-its-kind in the category that will make anyone say “Yeh Chips Nahi, Fire Hai”! The introduction of this new product is a response to the increasing consumer demand of spicy flavoured snacks, with ‘chilli’ being one of the top flavour buckets that is growing rapidly in the category.