ID Announces Khooni Saaya Hosted by Rohit Roy at Goafest 2015

ID - Investigation Discovery is India’s only 24-hour Hindi entertainment channel which presents true stories of real life investigations, mystery and suspense. Launched recently by Discovery India, ID has ushered in an exciting new genre in Hindi entertainment, a refreshing departure from the monotonous saas-bahu sagas.

ID brought the intriguing world of mystery and suspense alive at Goafest 2015 with the launch of a new series KHOONI SAAYA. The series will be hosted by Rohit Roy, one of India’s most recognised television faces.

The Indian television industry is witnessing rapid growth in genre specific channels. Sharing his strategy about ID, Rahul Johri, Executive Vice President & General Manager – South Asia & Southeast Asia, Discovery Networks Asia-Pacific, said “Our research confirmed that Indian viewers have immense appetite to watch true investigation and crime based narratives. We believe that the viewers deserve 24-hour specialised entertainment in this era of clutter and dynamic lifestyles. With over 8 million weekly viewership and growing, ID has captured the attention of the Indian viewer.”

ID offers a complete prime time line-up of shows targeting female and male audience between 18-44 years of age in SEC B, C and D.

This year ID has new programmes for the Indian audience. While YOUNG, HOT & CROOKED reveals how the most privileged upbringings can lead to the most intricate offenses, A CRIME TO REMEMBER invites viewers to step into the past and unravel the intricacies of real-life murder cases of the ‘50s and ‘60s. Then there is DEAD OF NIGHT which explores the dark side of cities when the sun goes down.

ID is available in India across Digital and Analogue platforms including Tata Sky, Dish TV, Airtel Digital TV, Videocon D2H, Siti Cable, Hathway, DEN, GTPL, In-Digital and Digital cable.
 

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