iD Fresh Food names Mithun Appaiah as VP Sales % Marketing

Mithun Appaiah, joins iD Fresh Food as VP- Sales & Marketing. He comes with 12+ years of sales and marketing experience in organisations like Nestle, Seagrams, United Spirits & Britannia. His last assignment was with Britannia, Bangalore as Head of Alternate and Emerging channels.

Mr. Mithun will work towards further strengthening the sales network at iD and focus on building a new team for the B2B vertical too. He will be leveraging his expertise in the FMCG & Beverage industries and will work towards building company's efficiency and charting a bigger course for iD in India and overseas.

iD Fresh Food caters to the Indian ready-to-cook segment using fresh, natural, authentic and traditional recipes. The product range includes Idly and Dosa Batter, two variants of Parota’s- Malabar and Whole Wheat, Wheat Chapati and two variants of Chettinad Chutneys-Tomato and Coriander. The company has its presence in eight cities in India and UAE.

Mithun has been credited on building the on-trade business for United Spirits Limited in his 5 year stint with them as General Manager– Key Accounts. He started his career with Nestle India limited handling general trade sales operations in urban and rural markets.

Mithun is an MBA from IFIM-B where he won the award for ‘topper in marketing'. He has won several laurels for his exceptional contribution to the companies he has worked with. He is a proud father and an enthusiastic cricketer.

Mr. P C Musthafa CEO of iD Fresh Food says, “Mithun, with his varied industry exposure will put together an integrated sales & marketing strategy while ensuring that uniqueness remains intact. His previous roles will help us build our modern trade & B2B segment too. We are delighted to have him on board.”

Commenting on his joining iD fresh Foods, Mr. Mithun Appaiah said, “With rapid changes in consumer lifestyle & trends, preservative free products with the convenience and taste of home cooked meals is taking center stage. iD caters to this space with 100% natural, preservative free products. I am excited and confident about this journey with iD.”