Idea 4G helps lift the lockdown on learning

As India waits patiently at home during a tough lockdown, Idea 4G’s new campaign with BBDO India, Online Seekho #Apnokesaath celebrates people who are learning and teaching online with the power of 4G internet. While a lot of things have come to a standstill, there’s no stopping those who wish to learn

The online campaign speaks of people who are not only using 4G for education, but to learn new skills, instruments, languages and everything that the world of the internet has opened up, even during a lockdown. It also salutes those who are teaching and extending a helping hand to those who are not as digitally equipped.

And as commitment to the cause, BBDO India and Idea have made it possible for consumers to not just opt for online recharges themselves, but even remotely recharge for those who can’t.

The campaign itself was developed and produced at home by BBDO India, as the teams connected virtually so that India could remain connected digitally.

Kavita Nair, Chief Brand and Digital Transformation Officer, Vodafone Idea Limited, says,“Brand Idea believes that mobile telephony can transform people’s lives in a positive manner. As Indians prepare to embrace the new normal, Idea acknowledges people who used this lockdown to fulfil their dreams and lent a helping hand to others. Idea 4G’s campaign Online Seekho #Apnokesaath showcases Idea 4G network enabling Indians to stay connected and learn new things when the world had come to a standstill.”

Commenting on this Hemant Shringy - Chief Creative Officer, BBDO India Mumbai added, “Brand Idea has always offered a mobile telephony driven possibility or ‘idea’ for the time. And it’s great to know that as we stay home, there is no lockdown on networks, connectivity and most importantly on learning”.


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