Idea adds a new tune to its business; Launches Idea musicHUB

Idea Cellular has announced the launch of Idea musicHUB, which gives users unlimited access to music.

Idea musicHUB is a unique application which allows subscribers to download unlimited music to their devices, stream songs as per their preference and also create their own personalized playlists in their preferred language. Idea musicHUB is the only such application of its kind which allows users to download unlimited music through fixed data packages. The application delivers an advertisement free experience and lets users share songs via SMS, email and across all social networking platforms. Idea musicHUB is available to all Idea subscribers at nominal of INR 29 for a week, INR 49 for 15 days and INR 99 for a month. For more information and subscription users can logon to

Speaking at the initiatives, Sashi Shankar, Chief Marketing Officer, Idea Cellular Limited, said, “Mobile phones are increasingly becoming the first screen of many users across India. Idea Cellular caters to nearly 33 million data users across the length and breadth of the country and many of these users access the internet for entertainment purposes. Keeping this in mind, it has been our consistent effort to meet our users’ requirements through innovative entertainment offerings and services.  Idea musicHUB is another offering which is aimed at providing our subscribers the best in class entertainment experience at their fingertips. As consumption of entertainment on mobile phones increase we are hopeful that Idea musicHub will strike a chord with our customers.”

Idea has always associated itself with offerings which add value to a subscriber’s entertainment options and Idea musicHUB is an extension of this commitment to provide affordable and seamless mobile entertainment to the evolving tech savvy Indian population.


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