Idea expands 3G portfolio with a new Dual SIM smartphone!

Post the successful launch of its 3G smartphones in November 2011, Idea has introduced a new DUAL SIM smartphone “ID - 918” last week. The new handset on android 2.3 operating system priced at Rs 5,994/- has been receiving an overwhelming response across the nation.
Since the launch of its 3G services, Idea Cellular has been the frontrunner in rolling out 3G networks and communicating the relevance of 3G. Idea launched Smartphones in November 2011 to drive 3G penetration and has met with a positive response from its subscribers.
Idea Cellular – India’s 3rd largest mobile service provider and a leading operator in the mobile devices business – has launched a new Dual Sim ‘Idea ID-918’ smart phone under its 3G portfolio. Idea Cellular had taken the lead in the penetrating and edifying 3G services in the country through the launch and expansion of its ‘Gold standard’ 3G services and introduction of a range of affordable 3G smartphones. 
“Idea has always innovated to support the telecom services penetration in the country. In line with this commitment, we have introduced yet another affordable and fully loaded 3G Smartphone ‘ID-918’. Our first 2 smartphones ‘Blade’ and ‘ID-280’ saw higher uptake due to their multitasking capabilities and vast range of preloaded application. We have noticed good response and rapid uptake of our 3G services due to Idea smarphones’, said Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular. He further added, “The dual-SIM market is fast evolving and we are glad to bring this innovative, feature-rich and stylish smartphone and  a powerful bundle offer to our subscribers.” 
Id 918 is the 3rd model in the range of smartphones from Idea Cellular. The unique features of the new handset include: dual SIM, in-built memory card, and changeable covers, all of which are backed by an Idea exclusive offer. Facilitating an easy upgrade to the smartphone, Idea is confident of the new offering increasing 3G handset density in its network by driving early adoption of 3G by its subscribers.                
The new Dual Sim Idea smartphone ‘ID-918’ is based on 2.3 Android Operating System (OS). This handset comes with changeable covers and 2GB memory card. It also has a 3.2 MP Camera, 3.2-inch Capacitive (Multi Touch) screen, Micro SD  support up to 32GB, Geo-tagging, GPS Navigator software, FM radio and MP3 Player, WiFi, Bluetooth, Social Media Apps such as Facebook, Twitter, Orkut, and pre-loaded Google and Youtube, besides a range of other high-end smartphone features and Idea TV. The handset devices can operate as mobile phone, mini-computer, and also acts as a Wi-Fi router. 
All these phone features and its dual-sim capability for very affordable price of INR 5994. Idea ‘ID-918’ offers the most convenient and intuitive experience available for switching between SIM cards – without compromising on features and fun.  
The phone has been launched keeping in mind the requirements of the Indian consumers and hence has been affordably priced to ensure rapid uptake by both - 2G users wishing to upgrade to 3G, and existing 3G users – especially in the areas of industrial and commercial activity and semi-urban parts of the country which are traditional strongholds of Idea. This phone is positioned as the first smart phone a feature phone user would buy to upgrade his device. Now Smart Phone becomes well in budget of a common man to enjoy various android applications.
As a special introductory offer, Idea is offering data services worth Rs. 2300* with Rs. 259 pack, along with the new 3G smartphones making them the best buys in their respective segments. 
*The Rs. 259 pack offers free subscription to Idea TV for 3 months, 2 GB of data download per month for 3 months, and 10 minutes free every day for 90 days. This special introductory offer is available for both prepaid and postpaid users.
Idea 3G services spread across the country and Idea 3G smartphones ‘Blade’ and ‘ID-280’ have already received an overwhelming response from its subscribers as well as business partners, acknowledging the spread and utilization of the services and ease of usage the phones provide. Idea offers which include 2 GB data for 3 months at 3G speeds, Idea TV free for 3 months and Double Dhamaka offer on 6 recharges and free local minutes have been referred to as value for money with all the features of the high-end android phones, being available in these two phones.
The new Idea 3G smartfones will be available at all major mobile retail stores and Idea outlets across all major cities in India.

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing