If you don’t have a digital plan, you are losing your TG: Maheshwer Peri

“If you don’t have a digital plan, especially with a mobile-enabled one, you are losing much of your target,” cautions Maheshwer Peri, Founder & Chairman, Careers 360. As the Founder, Chairman & Publisher of Pathfinder Publishing, Peri has been working on creating the largest education portal across six verticals in India to advise/ counsel and hand hold students and help them achieve their career goals. 

While stressing on the need for those in the education sector to go digital in an aggressive way, Peri affirmed, “The only way to connect with the students today are the digital platforms. In fact, it is now largely mobile.” 

He further pointed out, “Students are mostly sought online. The exams are online. The applications can be submitted online. The results and even counselling/ admissions are done online. Students haven’t been left with a chance but to be online. They rarely read newspapers.” 

Maheshwer Peri had been associated with the Outlook Group for 17 years and headed it for more than 10 years and had been its Mentor as well. He started his career as an investment banker with SBI Capital Markets. He served as a Merchant Banker for three years. He also worked with Hathway Investments, a wholly-owned company of the Rajan Raheja Group. Peri turned an entrepreneur in 2009 and started his own publishing venture, Pathfinder Publishing. 

Maheshwer Peri is part of the esteemed Jury panel for the inaugural edition of DIGIXX Awards. Brought by Adgully in association with ad:tech, DIGIXX will be held during the ad:tech conference at The Leela Ambience, Gurugram on March 9 and 10, 2017. The Awards ceremony is scheduled for the evening of March 10.