Iffort awarded Digital Mandate For The Max Group

Iffort has bagged the digital mandate for Max Group, the leading Indian multi-business conglomerate that operates in the sector of healthcare, hospitality, real-estate, and independent senior living. The team will now be at the helm for curating digital strategies, executing campaigns, and handling social media accounts for the Max Group.

Iffort has been efficiently providing results-driven digital marketing solutions to several brands, helping them map with the target audience, and measuring the right KPIs.

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Speaking on awarding the digital mandate to Iffort, Jasrita Dhir, Deputy Director – Brand & Communications, Max India said “Iffort’s contribution in lending a senior-specific tonality to Antara’s social media communication gave us the confidence to award Max Group’s corporate mandate to them. Iffort’s role will be critical in mainstreaming Max Group’s positioning and track-record as a progressive, values-driven and well-governed business house in the digital social space.”

Speaking on the association Mr. Daksh Sharma, Co-founder, Iffort said “Iffort’s core DNA is to optimise marketing communication via layers of content, technology and creative services. Our affiliation with multi-business conglomerate Max Group is a thrilling opportunity for us to partner with them and contribute to their growth vision.”