iflix seeks help of Ada to create private marketplace

iflix is one of the  leading Subscription Video on Demand (SVoD) service, offering users unlimited access to thousands of TV shows and movies from all over the world. With a huge selection of your favourite comedies, drama, K-drama, Turkish drama, Bollywood, Nollywood, cartoons, movies and more from Hollywood, The UK, Asia, the Middle East and Africa.

In order to offer premium inventory and targeting capabilities to advertisers, OTT platform iflix has signed a private marketplace deal with Ada- it an integrated digital marketing business.

Ada’s supply side business AdaReach will be handling the partnership. This will allow advertisers to way in brand safe premium inventory in top local shows on iflix - with 100% viewability through sponsorship, video and live stream, branded content and TVC integration.

By leveraging on first-party and contextual data, AdaReach will also enable advertisers to create highly targeted and efficient and effective campaigns.