Ignite Mudra bags YOU Broadband account!

YOU Broadband, the internet service provider company has appointed Ignite Mudra to handle its creative services for its broadband connection. There was no formal pitch process. Ignite Mudra was invited to make a presentation on the basis of which they won the business. Palasa Creative House, a Mumbai-based agency was the incumbent.

Ignite Mudra will be working on the strategy and creative deliverables of the brand. The account size is estimated to be around Rs 25 crore.

Commenting on this development, Sudarshan Banerjee, Head-Ignite Mudra said "YOU is a brand for the future. They are present in all segments of the ISP market. It is an exciting category to be in. And, it is heartening that the Ignite agenda has been set in motion and is being followed with the right amount of zeal."

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