Ignitee bags the digital mandate for Fujifilm

Fujifilm India Pvt. Ltd., the pioneer in imaging technology has appointed Ignitee Digital Pvt. Ltd., one of India’s biggest digital marketing agencies to manage their social media campaigns and digital communication. Fujifilm India, which has been already very active on Facebook has decided to aggressively explore and leverage the social media platform and Ignitee will help them establish a youthful and contemporary brand imagery in sync with its technically-superior product range.

Fujifilm hopes to connect with the immense tech-savvy Indian youth with the objective of providing the consumers with more opportunities to interact and engage with the brand. Towards this end, Ignitee will manage not only consumer engagement across all social networking sites but also the digital media planning and buying for the brand across digital platforms.

Commenting on this latest venture, Mr. Ranjoy Dey, COO, Ignitee Digital Services commented “We are thrilled about partnering with Fujifilm. The digital camera segment is extremely cluttered, and every brand is vying for consumers’ attention on digital & social media. We are looking forward to the unique challenge to create a distinct and cutting-edge platform on digital media for the brand. We strongly believe that our approach & ideas for Fujifilm will bring forward the unique value proposition of the brand & its products – attracting the right set of consumers for an engaging interaction.”

Ignitee Digital’s integrated service offering that varies from social media optimization to online reputation management to developing creative campaigns will bring dynamism and an increased level of consumer engagement in Fujifilm’s initiatives

“We are establishing Fujifilm as a brand that’s constantly focused on delivering more value for the consumer. While we are delivering that through our innovative and technically-superior product range, we want to further establish our value proposition by giving the consumers more opportunities to interact & engage with the brand & the product range on the digital & social media platforms. In our competitive market segment, through Social Media as a key medium, Fujifilm intends to highlight its young & contemporary brand imagery and bring its target audience closer to the brand. For this, we have chosen Ignitee Digital as our partner, keeping in mind their expertise & differentiated thinking on utilizing social media for leading brands. We are looking forward to an exciting association” said Mr. Sriwant Wariz, National Marketing Manager, Fujifilm on getting Ignitee Digital Services on board.

Ignitee Digital has an array of renowned clients across sectors – Lifestyle, Entertainment, Corporate, BFSI, and Travel & Tourism and is now aggressively focussing on growing the business across industries in India.